Guides to running a loyalty program
Practical notes on setting up a stamp card and keeping it working — the numbers to pick, the rewards worth offering, and the mistakes that cost the most.
How a digital loyalty card works with no app
Customers will not download an app for a free tenth coffee. Here is how a digital stamp card works with nothing installed on either side, and what it gives up.
How loyalty cards leak, and how to stop it
Forged stamps, shared codes and generous staff quietly turn a ten-stamp card into a six-stamp one. The three leaks, and what actually closes each of them.
How many stamps should a loyalty card have?
Ten is the default and it is usually too many for slow-cycle businesses. How to pick a number from your visit frequency and margin rather than from habit.
How to run a QR code loyalty program
What a QR code loyalty program is, why the code has to change on every scan, and how to set one up on a screen you already own in about two minutes.
Loyalty program ideas that do not cost you much
Reward ideas that cost little and still change behaviour, plus the ones that reliably waste money. Sorted by what they cost you rather than by what they sound like.
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