Which kind of loyalty program?
The decisions that cover almost every loyalty scheme a local business will consider. These pages set out the trade-offs plainly, including the cases where the answer is not us.
A loyalty card that does not live in Apple Wallet
Camera QR stamp cards vs Apple Wallet and Google Wallet passes. What you gain by skipping the pass, what you give up, and who each method is actually for.
Digital or paper stamp cards — which actually works?
Paper stamp cards are cheap to start and leak value quietly. Here is where each one actually wins, and the specific failures that decide it for most shops.
Does your loyalty program need an app?
A branded app looks more serious than a QR code. Install rates decide otherwise, and the maths on that is worth seeing before you commission one.
Stamp cards or points — which suits a local business?
Points scale with spend, stamps scale with visits. For most local businesses that difference decides which one is worth running, and it is not close.
Why a stamp card beats a standing discount
A discount pays everyone, including the customers who were coming anyway. A stamp card only pays the ones who came back. That difference is most of the margin.
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